Evaluation Question 4

Click here to go to question 4 of my evaluation

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

Final Magazine Advert

Because I added a yellow gradient to my digipak I wanted to keep intertextuality and add a yellow gradient to my poster as well to keep the house style constant. This again gives the poster a warm happy feel to it, which is the mood I want to portray in my video.

Final digipak- refined from feedback

I took my feedback on board and added a grain to the back picture and I think this has improved it and given it a more rustic vintage film look, which compliments the beach theme of the digipak. I haven't moved my barcode as it is sitting on the bleed lines so I cannot move it down any further or it will be cut off if printed professionally. I have also added a soft yellow gradient to the front and back of my digipak to give it a happy warm summery look.

Music video, Digipak and Magazine advert focus group

Improvements suggested by my focus group for my music video

•  There should of been some longer shots  
• slow down pace and rhythm of the shots
• overall just slow down the speed of the transitions.

Response to the feedback

Overall I was pleased with all of my music video feedback as the focus group seemed to pick up the general theme and look I was going for and commented a few times how it looked quite 'Indie' which is the genre  and target I was trying to aim the video at. Also a few times they commented about how the footage looked like a home video in the way that it was filmed, that has been the first time anyone has said that about my video and I found it interesting to hear other views and perceptions of my music video and the effect it had on my target audience. 

The general area for improvement for my music video was to slow the pace and rhythm of the shots down. I have taken their points into consideration and I am not going to slow the pace of my music video down as the rhythm and pace of the shots match the beat and mood of the song. If the length of the clips were long it would not match the rhythm and the beat of the music and the audience would become uninterested. If they were to look at the same piece of footage for a long time they would become distracted and I want to keep my audience constantly engaged with the video and this is one of the reasons for keeping the quick pace of each of my clips. The only reason I have one longer shot at the end is because the music slows down so I wanted to mirror that visually as well as audibly. 

Digipak and Magazine Advert

What worked well?

• The background of the poster (pebbles, shells etc)
• The insert (lyric sheet)
• The three products are related to each other, clear house style
• The font worked well as it looked 'Beachy' and 'a bit Indie'

Improvements

• Change the writing to white on the back of the digipak
• The barcode looks out of place (digipak)
• Make the back photo on the back look more 'handy cam' and grainy (digipak)

Response to feedback

Again I was really pleased with the overall response I received from my focus group about my digipak and magazine advert. I was really happy that they pointed out the intertextuality (the beach pebble/shell writing) between the three products, and highlighted the obvious house style running throughout. This to me, was the most important feedback I received as I really wanted my target audience to see the intertextuality between the products and recognise the three products as a whole package. I was also really pleased that they picked up on the style of the font and how they saw it as a 'Seaside' font, which is exactly what I thought when I picked it for my digipak and advert.

The only improvements my focus group suggested were for my digipak. I'm going to see what the track-list text looks like white, but I think I will prefer it dark as I feel it will look more in place, where as I think the white text will look out of place against the rest of the digipak. I am also going to try and move the bar code around until it looks more in place, as I do feel that it just looks like it's floating there in mid air. I really liked this last suggestion for improvement and am definitely going to to experiment with it to make it look more grainy and film like to mirror the style of the music video. I think this will make the digipak more 'beachy' as the grain will be somewhat similar to the sand and give it a vintage, aged look.