Director X

Director X has worked with a range of artists.The majority within the genre of POP and Hip-Hop/R&B. He has worked with artists such as Justin Bieber, The Wanted, Nicki Minaj, Kanye West and many more.

The first artist I have chosen as an example of Director X's work is The Wanted and their video Glad You Came-

I picked The Wanted- Glad You Came as it's one of the most mainstream artists he's worked for and Glad You Came has been The Wanted's biggest selling hit to date. In this video Director X presents the boyband as party animals, The Mise en Scene instantly indicates that they are on holiday in Ibiza due to the obvious signs indicating this.

Director X uses a lot of quick cuts throughout the video to try show how crazy the party is and then he slows them down when it's each individual members turn to sing. This is to show them as the focal point of this section in the song. Also for each members solo they are partnered with a girl to show their attraction.

The quick cuts make the video look like a memory of the weekend as it only shows snippets of little things that they might remember after a weekend of partying. The narrative story behind the song is simple, it's just about a party and everyone having a good time. All the extras included in the video make it look like a real party. I really like this video because the party and the other events all look really realistic.

Drake- Started From The Bottom

I picked this as another example because it's a completely different video compared to Glad You Came by a completely different artist.

From the start of the video we get a definite idea of what the video is going to be about. One of the first things we see is Drake as a young kid in his home town of Toronto. The song is called Started From The Bottom so it is clear that we are going to see his journey throughout life and into stardom.

We then go forward in time to see drake working in a shop before he became famous

Elements from the mise en scene like Drugs, girls, money, alcohol show are commonly seen in R&B/HipHop videos, this is one of the things we can identify them by. All these elements show the viewer that he's now rich and famous because he can now afford all these things e.g Private Jets. This Narrative tells a story of one mans road to success. 

Drake has his friends in the video showing although his life has changed dramatically he still has his friends from before. By including this in the video it shows that he hasn't let this life change him.

In both of the videos Director X has appealed to both of the different audiences. The Wanted being a boyband have to appeal to a much younger audience than drake so obviously aspects such as smoking and explicit shots would not be suitable for their videos, where as going to Ibiza for a weekend would not necessarily fit Drake's criteria.