What is a Youth Subculture?
A youth subculture is a youth-based subculture with distinct styles, behaviors, and interests. Youth subcultures offer participants an identity outside of that ascribed by social institutions such as family, work, home and school. Youth music genres are associated with many youth subcultures, such as punks, emos, ravers, Juggalos, metalheads and goths. The study of subcultures often consists of the study of the symbolism attached to clothing, music, other visible affections by members of the subculture, and also the ways in which these same symbols are interpreted by members of the dominant culture.
How do Youth Subcultures effect my video?
Youth Subcultures will effect the way in which I design and produce my music video and digipak. Each individual subculture has their own desires and preferences. I will need to take this into consideration when designing my digipak as the layout and design will need to fit in with the subculture as well as pleasing my target audience. For example my house style for the digipak will have to be suitable for my desired youth subculture as if everything on my digipak was irrelevant to my target audience then nobody would be interested in purchasing my digipak.
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