Friday, 14 March 2014

Font chosen for digipak tracklist

I explored the 'KG' (Kimberley Geswein) fonts for my digipak track list as most of her fonts are quite simple and quirky which is what I was looking for to reflect the acoustic genre of my digipak and the mood of the song. I think the majority of these fonts that I explored are aimed at both male and females as none of the fonts hold extremely feminine (thin font with curly ends) or manly (big bold heavy font) qualities. I don't want my whole advertisement product to be aimed at a particular gender and that it the reason why I have chosen these fonts. 






I have chosen the font 'KG Two is Better Than One' for my track list as I feel it has a similar rugged feel to the front cover of the digipak as it reminds me of the materials that I made the title up of (shells, seaweed etc.).

For me the shape of the font and the sharp angles of the 'R' and 'K' bring an aspect of continuity to the front and back cover which make them visually work well together as they look quite similar


No comments:

Post a Comment